Your options for getting clients, compared honestly.
Here's what each option does well, what it leaves to you, and who it fits best, including when we're not the right choice.
What to look for
- Does it just get you a website, or bring you clients?
- Can you see new clients and where they came from, not just visits?
- Does it respect your ethics code (reviews, testimonials, referrals, tracking)?
- Who does the work: you, or them?
- What happens to your website and data if you leave?
Side by side
| Best for | Price (checked) | Who does the work | Measures | |
|---|---|---|---|---|
| DIY builders (Squarespace) | Practices with time to do it all themselves | $19 to $49/mo (annual) | You | Visits |
| Psychology Today | Almost every practice, as one channel | $29.95/mo | You | Profile views and calls |
| WebsiteTherapy | An affordable, AI-maintained website | $99 to $199/mo | Their AI and team | Not listed |
| TherapySites | An affordable site with live support, adding marketing piece by piece | $69 to $336/mo + $199 design | Them, by add-on | Not listed |
| General agencies | Large, multi-location organizations | About $500 to $5,000+/mo | Them | Usually traffic and clicks |
| Therapy Marketing Co. | Practices with open spots that want the whole system | $149 to $1,500/mo + $1,500 build | You or us | New clients and caseload |
Prices checked September 28 to 30, 2026, on each company's own website. Check their sites for current pricing.
The detailed comparisons
- Therapy Marketing Co. vs WebsiteTherapy WebsiteTherapy is an affordable, AI-managed website for therapists. Therapy Marketing Co. is a client-getting system with a CRM, caseload tracking, and referrals. Who each is best for.
- Therapy Marketing Co. vs TherapySites TherapySites offers therapist websites from $69/mo with add-ons for SEO, reviews, and ads. Here's how that compares with the Full Caseload System, and who each fits.
- Before you cancel Psychology Today, read this. Psychology Today costs $29.95/mo and puts you in a huge directory, next to every other counselor. Here's when it's worth keeping, and what your own website does that it can't.
- Therapy Marketing Co. vs DIY website builders DIY builders like Squarespace start around $19/mo. Here's what they give a counseling practice, what they leave to you, and when that's the right call.
- Therapy Marketing Co. vs general marketing agencies General agencies can run good campaigns, but rarely know counseling ethics or measure new clients. Here's how a counselor-built system compares, and when a big agency fits.
Not sure which option fits?
Your free audit tells you honestly which option fits your practice.