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Therapy Marketing Co.

The Full Caseload System

Five steps between an open spot and a new client.

Most digital marketing agencies for therapists sell one piece. We run the whole path a new client takes to reach you.

How a new client actually reaches you

Someone decides it's time to talk to someone. They search Google or Maps, ask ChatGPT, or ask their doctor or pastor. They look at two or three counselors. They reach out to the one who feels right and answers first.

Every one of those moments is a place a client can slip away. The Full Caseload System covers all of them.

Each step has three parts: what we do, what you'll see in your dashboard, and how fast it moves.

Get Found

What we do

  • Build a fast website with a page for each of your specialties.
  • Complete and manage your Google Business Profile so you show up on Google Maps: every question answered, fresh photos, regular posts, and our Trusted Without Asking review program, which never asks a client for a review.
  • Handle local SEO and citations.
  • Write articles people are really searching for, written so AI assistants can cite them.
  • Run Google Ads when you need inquiries sooner.

What you'll see

Website visits, your rankings for the searches that matter, and which leads found you on Google or Maps.

How fast: Ads can bring inquiries within days of launch. Rankings build over months.

Search rankings: each tracked search with its Google position, monthly searches, and eight weeks of movement
Search rankings. Sample practice, illustrative data.

Get Chosen

What we do

  • Get clear on exactly who you serve.
  • Write every page around your ideal client's story: the pain that brought them here, empathy, and your competence to help with exactly that.
  • Make the path to becoming a client crystal clear, with a way to reach you always one click away.
  • Keep every page fast on any phone.

What you'll see

How many visits turn into inquiries, and which pages bring them.

Proof: Freedom Counseling Services: 76% of inquiries became clients (19 of 25, as of October 2026).

Freedom Counseling Services' homepage, built by Therapy Marketing Co.
Freedom Counseling Services' live homepage.

Get Referred

What we do

  • Give you a referral partner tracker and a ready-to-send outreach kit for doctors, attorneys, churches, and schools: personalized emails, a printable practice handout, and follow-up reminders.
  • Coaching on Done for You and Group Practice, and an optional Referral Network Launch if you would like us to do the legwork.

What you'll see

Active partners, outreach this month, and the leads and clients each partner sends.

How fast: Relationships take a few conversations. First referrals can come within weeks, depending on the partner.

Referral partners: active partners, follow-ups due, and each partner with their stage and the inquiries they sent
Referral partners. Sample practice, illustrative data.

Get Booked

What we do

  • Send every inquiry an instant confirmation.
  • Alert you the moment someone reaches out.
  • Remind you until every lead has a reply.

What you'll see

Your median response time, the share of leads contacted within 24 hours, and anyone still waiting.

Why it matters: Someone reaching out for counseling may contact more than one practice. The first thoughtful reply has the advantage.

Inquiries: status counts, follow-ups due, and every inquiry with who it is with and where it stands
Inquiries, with follow-ups due. Sample practice, illustrative data.

Watch It Work

What we do

  • Put it all on one screen: new clients, where they came from, and how full your caseload is, counselor by counselor, with a printable monthly report.
  • On Done for You and Group Practice, Luke walks through it with you every month.

What you'll see

Everything above, on one screen, as a printable monthly report.

The monthly report: new clients, inquiries, caseload, response time, what needs attention, and each step of the system
The monthly report. Sample practice, illustrative data.

Same system on every plan. You choose who runs it.

What each plan includes, by step
Self-GuidedDone for YouGroup Practice
Get FoundYour content plan shows what to publish; Google profile checklist, review policy, and reply library; we host and maintain your siteWe write 2 articles a month and manage your Google profile and review programWe write 4 articles a month, plus a page for each clinician
Get ChosenCopy written for your ideal clients, in the buildPlus monthly refinements to the pages that bring inquiriesPlus copy for each clinician and specialty
Get ReferredTracker and outreach kitPlus coachingCoaching for your team
Get BookedAlerts, CRM, automatic replyPlus a monthly response-time reviewPlus lead routing to each clinician
Watch It WorkYour dashboard and monthly reportPlus a monthly call with LukePlus a caseload meter for each clinician
See pricing

Built around your ethics code, not around it.

A generic agency's playbook can put a counselor's license at risk: testimonials from clients, outcome promises, gifts to referral sources, and ad tracking that can expose who your clients are. The Full Caseload System was designed by a licensed counselor to avoid all of it.

  • We never solicit reviews or testimonials from clients (ACA C.3.b).
  • We never offer anything of value for referrals (ACA A.10.b).
  • We never add ad-tracking scripts to your site, and nothing about your clients goes to an ad platform unless you choose to send it.
  • Your data is yours, always. Your Data Is Yours

Common questions

Do I need all five steps?

They work best together, which is why every plan includes them. Your audit shows which step is costing you the most clients right now.

What do I have to do?

On Self-Guided, you follow your content plan and outreach kit. On Done for You and Group Practice, you approve content, show up for referral conversations, and reply to your leads. We handle the rest.

What if I already have a website?

We migrate your content, keep your domain, and set up redirects so you don't lose what you've built.

How is this different from an SEO agency?

SEO is one part of step 1. Most clients still find counselors through Google and Maps, so it matters, but an open caseload rarely has only one cause.

Find out which step is costing you clients.

Your free audit looks at all five steps for your practice and shows where the next clients will come from.