Every plan includes the whole Full Caseload System. The only question is who runs it: you, us, or us for your whole team.
Solo counselors and group practices who'd rather run their own marketing.
$149/mo
+ $1,500 website build
Start with Self-GuidedSolo counselors with open spots who want it handled.
$800/mo
+ $1,500 website build
Start Done for YouEverything in Self-Guided, plus:
Practices that need every clinician's caseload full.
$1,200/mo
$1,200/mo for 3 to 5 clinicians · $1,500/mo for 6 to 10 · custom quote for 11 or more
+ $1,500 website build
Start Group PracticeEverything in Done for You, plus:
Month-to-month. Cancel anytime. Your website, domain, and data always go with you. Your Data Is Yours
Illustrative example, not a promise: at $130 a session and 20 sessions over a course of treatment, one new client is worth about $2,600. Done for You costs $9,600 a year, so about four new clients covers it. Most practices with open spots need far more than four.
Run your own numbers in the Caseload Calculator| Self-Guided ($149) | Done for You ($800) | Group Practice ($1,200+) | |
|---|---|---|---|
| Get Found | Hosting, security, updates. Search ranking tracking for 10 target searches. A content roadmap telling you what to publish next. Google Business Profile checklist, plus Trusted Without Asking tools: a review and social media policy draft, a front-desk script, and a HIPAA-safe reply library. | Everything in Self-Guided, plus 2 new articles a month written for you, Google Business Profile managed (posts, photos, Q&A, new reviews checked and replies drafted, and workshop QR kits), local SEO and citation upkeep, rank tracking for up to 30 searches. | Everything in Done for You, plus 4 articles a month, a page for each clinician and specialty, rank tracking for up to 60 searches. |
| Get Chosen | Your website copy, written for your ideal clients in the build, with a clear path to reaching out and a call to action always in view. Visit-to-inquiry tracking in your dashboard. | Same, plus we refine pages each month based on which ones bring inquiries. | Same, plus copy for each clinician and specialty page, written for the clients each one serves. |
| Get Referred | Referral partner tracker plus outreach kit (personalized emails, notes, printable handout). | Everything in Self-Guided, plus referral outreach coaching in your monthly call. | Coaching for you and your team. |
| Get Booked | Instant lead alerts, CRM with follow-up reminders, automatic reply, speed-to-lead tracking. | Same, plus we review your response times monthly. | Same, plus lead routing to the right clinician and intake-team training. |
| Watch It Work | Your dashboard: a personal Today screen, the caseload meter, where clients came from, and a printable monthly report. | Plus a monthly strategy call with Luke, a licensed counselor, walking through your monthly report. | Plus a caseload meter for each clinician. |
| Support | Email. | Email and a monthly call. | Email, a monthly call, and team onboarding. |
Want to publish more? Your content plan lists the next topics to write, researched from real search data for your specialties and area. You or your team can publish as many extra articles as you like on top of the ones we write.
$300/mo
Plus your ad budget, paid directly to Google from your own account. We set up and manage your campaigns and track ad clicks through to booked clients. Cancel anytime.
$750 one time
We research and verify 20 to 30 local referral partners, personalize your outreach kit, print your practice handouts, send the first wave in your name, and coach you for the in-person conversations.
$250/mo
Optional after a Launch. We keep the relationships warm: follow-ups, thank-you notes, and your tracker kept current. You still show up for the coffee.
| Therapist website platforms | Therapy Marketing Co. | General marketing agencies | |
|---|---|---|---|
| Typical price | $69 to $336/mo | $149 to $1,500/mo | $500 to $5,000+/mo |
| What you get | A website | A website plus the whole system to fill your caseload | Usually SEO or ads |
| Measured in | Visits | New clients and caseload | Traffic and clicks |
| Knows counseling ethics | Varies | Built by a licensed counselor | Varies |
| Referral network | No | Yes | No |
| Your data if you leave | Varies | Always yours | Varies |
Your website is built for your practice, your specialties, and your area, not dropped into a template. The fee covers the build, your Google Business Profile, your domain setup and migration, and setting up your platform. You pay it once.
You keep your website (as files you can host anywhere), your domain, and a full export of your data: leads, notes, referral partners, reviews, everything. The dashboard software stays with us. You can download your data any time, not only when you leave.
No. Every plan is month-to-month.
Referrals and Google Ads can bring inquiries within weeks. Search builds over months. Your audit shows which to lean on first.
Yes, up or down, any month.
By the number of clinicians: $1,200/mo for 3 to 5, $1,500/mo for 6 to 10, and a custom quote for 11 or more.
No. Any practice size can run the system themselves at $149/mo.
Not on Done for You or Group Practice; we write, and you approve. On Self-Guided, your content plan tells you exactly what to write.
You pay Google directly for your ad budget, from your own account. Our $300/mo covers managing it.
Yes. It's built around the ACA, APA, and NASW codes and state board advertising rules, by a counselor who practices under them.
Your clinical records stay in your practice's EHR (SimplePractice, TherapyNotes, and so on). The platform handles inquiries only: the contact details and short note someone sends when they reach out.
Your free audit ends with a recommendation for your practice, and why.