Step 1 of the Full Caseload System: Get Found
Your Google profile is often your first impression. Make it a complete one.
We fill in every part of your Google Business Profile, keep it active, and build your reputation without ever asking a client for a review.
Most people see your profile before they see your website.
Search "counselor near me" and Google shows a map with a few practices above everything else. Each one is a Google Business Profile: a rating, photos, hours, and a few details. Many people decide right there who to call.
Most practices claim their profile once and leave it half finished: a few old photos, questions left blank, no posts in months. Google's own guidance is that complete, accurate, active profiles help you show up. A full profile also answers the questions a nervous first-time client has before they ever click.
What we do to optimize your profile
-
Every question answered, honestly
Most profiles leave many of Google's questions unanswered. We go through every one with you. If your office isn't wheelchair accessible, "no" is better than a blank: it gives people a true picture and helps Google match you to the right searches.
-
Fresh photos that show your practice
Your office, waiting room, entrance, parking, and the amenities that make people comfortable. Real, current photos show Google and the person searching that you're an active, real practice.
-
Regular, helpful posts
Short updates on your specialties, availability, and topics people in your area care about, posted on a schedule. Never client stories or testimonials.
-
Reviews, without asking clients
Trusted Without Asking earns reviews from people who aren't clients and protects you with HIPAA-safe replies. No signs, fliers, or discharge links. How it works.
-
Accurate details everywhere
Your name, address, phone, hours, categories, and services kept consistent with your website and directories.
-
Tracked in your dashboard
Your review count and rating over time, and how many leads told you they found you on Google or Maps.
How it fits the system
Your profile gets you onto the map. Your website and its copy are what get you chosen once someone clicks, which is why every plan includes all five steps.
-
Get Found
Google search, Maps, your Google Business Profile, and AI search, for the clients you most want to see.
-
Get Chosen
Copy that speaks to the clients you serve, a clear path to reaching out, and a way to contact you always one click away.
-
Get Referred
The local doctors, attorneys, and pastors who send people to counselors.
-
Get Booked
Instant replies, instant alerts, and reminders until every lead hears back.
-
Watch It Work
New clients, where they came from, and how full your caseload is.
Common questions
Why does my Google Business Profile matter so much?
For many people, it's the first thing they see when they search for a counselor nearby, often before your website. It decides whether you show up in the map results and whether they click on you or the next listing.
Is it really better to answer "no" than to leave a question blank?
Yes. An honest answer gives Google and the person searching a complete picture, and helps Google match you to the right searches. A blank tells them nothing. We go through every question with you and answer it truthfully.
How do you grow reviews without asking clients?
Through Trusted Without Asking: your profile is easy to find and judge with no ask attached, reviews are earned from people who aren't clients (workshop, talk, and training audiences), and every other ranking signal gets stronger so you don't depend on a big review count. No signs, fliers, or discharge links aimed at clients.
What about bad reviews?
Every reply uses the same HIPAA-safe wording, which never confirms anyone is a client. No public arguments; reviews that break Google's policy get reported, and real concerns go to your clinical director.
Which plans include this?
Every website build claims, fixes, and optimizes your profile, with the review policy, front-desk script, and reply library. Done for You and Group Practice include ongoing management: weekly posts, photos, Q&A, and new reviews checked with replies drafted. Self-Guided gives you the tools and the checklist to do it yourself.
See what potential clients see when they look you up.
Your free audit shows where you rank for the searches near you, and who holds the top spots.