For counselors, therapists, and psychologists in private practice
Stop wondering where your next client will come from.
We build your website and run the system that fills your caseload. Built by a licensed counselor.
Luke Burgett, LPCALicensed Professional Counselor Associate, Kentucky You're all set.
We've emailed you the link too. If you don't see it, check your spam folder.
Luke will send your audit by email within one business day. If you don't see it, check your spam folder.
Open my audit- Built by Luke Burgett, LPCA, a Licensed Professional Counselor Associate in Kentucky.
- Freedom Counseling Services: 76% of inquiries became clients.
- Month-to-month. Your data is always yours.
Open spots cost more than a quiet afternoon.
When referrals slow down, it rarely stays small. Revenue dips. You cover the gap from savings, or you borrow. Good practices start asking hard questions: cut hours, let an associate go, move somewhere cheaper.
None of that means you're doing something wrong as a clinician. You were trained to help people, not to market a practice. Most counselors are never taught how clients actually find them.
That's the part we take off your plate.
A website isn't a marketing plan.
You can get a therapist website for $99 a month now, and some of them look great. But a website is one tool. A full caseload takes a system: people have to find you, trust you, and reach you, someone has to follow up fast, and you need to see which of it is working.
That's what therapist marketing should mean. Not a site that sits there. A system that brings you clients, and shows you where each one came from.
The Full Caseload System
The right clients find you on Google, Maps, and AI search, choose you once they land, and get booked fast. Local partners send you referrals, and you watch it all work in one dashboard. Five steps, each measured. You get all five on every plan. The only question is who runs them.
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Get Found
Local SEO and Google Maps put you in front of the people searching in your area. A website built for your specialties, Google Business Profile management, and Google Ads when you need clients sooner. Content written for how people search now, so AI assistants have a reason to mention you too.
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Get Chosen
A site that answers what a nervous first-time client is really asking: is this person right for me, what does it cost, what happens first. Copy written for the clients you most want to see, and a way to reach you that is always one click away.
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Get Referred
The doctors, attorneys, pastors, and school counselors in your area already send people to counselors. We help you become the one they think of first.
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Get Booked
Every inquiry gets an instant confirmation, you get an instant alert, and your CRM reminds you until every lead has a reply. When follow-up is slow, people move on to the next name on their list.
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Watch It Work
One dashboard shows new clients, where they came from, how fast you respond, and how full your caseload is, counselor by counselor.
What to expect, honestly
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First 30 days
Your new site is live, your Google Business Profile is fixed, your dashboard is on, and referral outreach begins.
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Months 2 and 3
Referral partners and (if you choose) Google Ads start bringing inquiries. Search rankings begin to move.
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Months 4 to 6 and beyond
Search traffic builds on itself. This is when the system starts working without you thinking about it.
Search takes time. Anyone who promises page one in 30 days is guessing. That's why the system never relies on search alone.
See your caseload fill, not a vanity report.
Every lead in one place, with a "due this week" list so no one falls through the cracks. Where each new client came from. How fast you respond. And the number you actually care about: how full your caseload is.
Tour the platform
I'm a counselor too.
I'm Luke Burgett, a Licensed Professional Counselor Associate (LPCA) in Kentucky, with my own private practice. I know what an open spot on the calendar feels like, and I'm bound by the same ethics codes you are.
I built Therapy Marketing Co. because the counselors I know are excellent at the work and have no idea how clients are supposed to find them. You shouldn't have to become a marketer to keep your practice full.
Ethical by design. Yours to keep.
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Built for your ethics code.
Everything we do is checked against the ACA, APA, and NASW codes and your state board's advertising rules. We never solicit testimonials from clients, never pay for referrals, and never add ad-tracking scripts to your site.
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Your data is yours.
Download everything, any time. If you ever leave, your website, your domain, and your data go with you.
Your Data Is Yours -
Month-to-month.
No long contracts. We keep you by being worth it.
Every plan includes the whole system. The only question is who runs it.
Self-Guided
$149/mo
The whole system, and you run it.
Done for You Recommended
$800/mo
We run the system. You see the clients.
Group Practice
from $1,200/mo
Every clinician's caseload, filled and tracked.
All plans start with a $1,500 website build.
Compare plansCommon questions
Why not just use a $99 website builder?
If your caseload is full and you just want a nicer site, that might be enough. If you have open spots, a website alone won't fill them. You also need referrals, fast follow-up, and a way to see what's working.
How long until I get new clients?
Referrals and Google Ads can bring inquiries within weeks. Search builds over months. Your audit will tell you which to lean on first.
Do I have to write anything?
Not on Done for You or Group Practice. We research, plan, and write, and you approve. On Self-Guided, your content plan tells you exactly what to write next.
Is this ethical for a licensed counselor?
Yes. It's designed around the ACA, APA, and NASW codes by a counselor who practices under them.
Do you work with my kind of practice?
We work with counselors, therapists, and psychologists in private practice, solo or group, across specialties. If your work is clinical counseling or psychology, the system fits.
You should be thinking about your clients, not where the next one is coming from.
Free, personal, and ready in minutes. No obligation.