Therapy Marketing Co. vs WebsiteTherapy
The short version
WebsiteTherapy gives you an affordable, AI-maintained website that's built to be read by AI search, from $99/mo with no setup fee. Therapy Marketing Co. builds your website and runs the rest of the path to a new client (referrals, fast follow-up, reviews) and shows new clients and caseload in one dashboard. If your caseload is full and you want a better site cheaply, WebsiteTherapy is a good fit. If you have open spots, you likely need more than a website.
At a glance
| WebsiteTherapy | Therapy Marketing Co. | |
|---|---|---|
| Price | $99/mo (Growth), $199/mo (Concierge), no setup fee | $149/mo (Self-Guided), $800/mo (Done for You), from $1,200/mo (Group), plus a $1,500 build |
| Website | AI-managed, strong structured data | Custom-built, strong structured data |
| AI features | AI assistant, 24/7 visitor chat agent, autonomous blogging | Content written for AI search; no chatbot |
| Google Business Profile | Listings synced | Managed (Done for You and Group) |
| Lead CRM and follow-up reminders | Not listed | Included |
| Rank tracking and reporting | Not listed | Included |
| New clients and caseload tracking | Not listed | Included, per counselor |
| Referral partner program | Not listed | Tracker, outreach kit, coaching |
| Built by | A developer (per their About page) | A licensed counselor (LPCA, Kentucky) |
| If you leave | Data export; site read-only for 90 days | Your website files, domain, and all data |
Where WebsiteTherapy is strong
The price, no setup fee, AI features like a 24/7 chat agent, and easy migration. For many practices, that is real value.
Where the Full Caseload System goes further
It's built around filling open spots, not only around the website: referral relationships, fast follow-up, an ethical review program, and a dashboard that shows which clients came from where.
Who WebsiteTherapy is best for
Practices that are mostly full and want an affordable, well-structured site maintained for them.
Who we're best for
Practices with open spots, or group practices that need every clinician's caseload full and want to see it happening.
Switching: We migrate your content, keep your domain, and set up redirects.
Prices checked September 28, 2026 from WebsiteTherapy's own website (websitetherapy.com (pricing, About page, homepage)). Check their site for current pricing.
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