Before you cancel Psychology Today, read this.
The short version
For $29.95 a month, Psychology Today is still worth it for many practices, as one channel. What it can't do is make you the only choice: your profile sits beside dozens of others, and you don't own the page. Your own website, Google profile, and referral partners are the channels you own. Keep Psychology Today if it brings clients, and measure it to find out.
What Psychology Today does well
A huge audience, strong search presence, easy setup, and no contract.
What it can't do
Set you apart from the counselors listed next to you, give you a page you own, or show you which listings become clients.
How to decide
Add "How did you hear about us?" to your intake (it's built into every site we build). If Psychology Today brings clients, keep it. If it hasn't in months, the $359 a year may do more elsewhere.
How we fit with it
We don't replace your listing. We build the channels you own around it, and track which ones bring clients.
Who Psychology Today is best for
Nearly every practice, as one channel. It is a complement, not a replacement.
Who we're best for
Practices that want channels they own (a website, a Google profile, referral partners) working alongside their listing.
Prices checked September 30, 2026 from Psychology Today's own website (join.psychologytoday.com/us/signup). Check their site for current pricing.
Not sure which option fits?
Your free audit tells you honestly, even if the answer isn't us.